At Breiner Innovative, we have always felt like we work with a certain amount of grit. Not just in the work we do, getting down and dirty with the machines, but also in the way in which we conduct our business.
A few years back, a customer referred to us as junkyard dogs. Funny enough, they actually meant it as a compliment – indicating that we would do whatever it took to get the job done.
This phrase has internally stuck with us as a badge of honor over the years. We like to think that we will do whatever it takes to make sure the job gets done the right way and our customers get exactly what they want.
We have been a family business for over 50 years.
When you take the time to meet our employees, you’ll find more than half of them have been with us for a quarter century or longer. The continuity of our employees hasn’t just created consistency. They have also created a culture – a certain feeling that has been interwoven into our company and is a large part of who we are, what we do and how we do it.
But what happens when we add new employees? How do we retain that culture? How do we make our values their values? Can we make sure that we continue to be seen by our customers as the “junkyard dogs” we claim to be?
We needed to find a way to describe our culture.
As a group, all of our employees recently sat down and listed 30 words that represented the core values that they thought Breiner meant to them. Values such as Family, Teamwork, Loyalty and Growth were all presented.
A few weeks later, again as a group, we listed 24 words that represented the core values important to our customers. Words like Quality, Honesty, Service and Integrity all came to mind. We then ranked the listed core values to determine what was most near and dear to our heart and to our culture.
After all was said and done we came to one realization: Breiner has G.R.I.T.
Golden Rule – We treat customers, both internally and externally, the same way we would like to be treated.
Innovation – We have the resources and talent to adapt and stay ahead of our competition through innovation and efficiency in our systems and processes.
Teamwork – We work together with our community – co-workers, customers, vendors, neighbors – to create a climate of success.
We do what it takes to get the job done, but only in a manner that we feel is right and fair. While we are innovative, we aren’t fancy. We look for ways to create success for everyone from our customers, vendors and employees.
What can we say – we have G.R.I.T!
If you have been looking for a gritty partner that wants to help you succeed, give Breiner Innovative a call. Let us help.